Research On The Problems And Solutions Of Minsheng Bank's Private Banking Service

Private banking business is a package of high-level financial services aim for the wealthy class. In 2008, China has been fully open its financial markets, but the private banking business development of China is not optimistic with various problems. Take Minsheng private bank for example, in 2009 Minsheng Private Bank has experienced the "Divisional system evolutions" incident, which was considered to be a model regression by insiders. Besides, the performance of Minsheng private bank have been questioned since its inception in 2007. Therefore, the theory selected the Minsheng private bank as the research object, and review the overall issues of domestic private banking industry.The thesis follows the steps are "ask questions, analyse-problem, problem-solving " to develop the reaserch. Firstly, pointed out the problems of Minsheng private bank business,and then reveals to the various reasons of the existing problems from the perspective of external and internal.In particular, the internal causes of Minsheng private bank. As well as analyse the opportunities and advantages of Minsheng Bank's privatebank business development from the perspective of external and internal.Finally, advance some feasible countermeasures and suggestion from three levels of the macroenvironment, industry status and individualof Minsheng private bank.