The Tourism Experience Of Historical And Cultural Blocks

Historical and cultural block is approved by people’s governments of provinces, autonomous regions and municipalities directly under the central government announced an especially rich cultural relics, historical buildings concentrated piece, can complete and truly reflect the traditional pattern and historical style and features, and has a certain scale area. And perceived value is the consumer experience, and experience the quality of an important concept and theory. Taking Hohhot big call the case study of the historical and cultural blocks, on the basis of analyzing the previous research literature, through field investigation and market survey questionnaire for the form, this paper analyzes the tourism experience to visitors perceive. Article mainly analysis the big called historical and cultural blocks, local tourism experience and attitude to historical and cultural blocks experience. And then, this paper analyzes the factors that affect tourists on the historical and cultural blocks tourism experience. In this paper to avoid the current hot topics in the study of the historical and cultural blocks which blocks the protection of the update, trying to travel experience combined with tourism activities, emphasized in the process of tourism experience of every link of tourism experience, to put forward the historical and cultural blocks update coupling way of protection and tourism development. Study found that:(1) from the big calls overall characteristics of the historical and cultural blocks local experience, the experience of tourists for large called historical and cultural blocks is positive, experience different from local tourism experience some comparison, tourism facilities perception experience is called local historical and cultural block the most disappointing experience.(2) from the big calls attitude analysis, historical and cultural blocks visitors experience the vast majority of visitors to block the overall satisfaction, emotional perception, participation awareness is relatively high, to block the follow-up attention is higher. Called the historical and cultural blocks (3) a large tourist experience were the main influencing factors:one is that how much leisure time and purchasing power and personal ability; Second, tourism motivation; Three is, different tourists personality, temperament, emotional experience and its different way of life and living environment; Five, four is, other people’s words and deeds, the traditional architectural style, tourism infrastructure construction and perfect, with access, scenic area clear of guide sign system, the stand or fall of environmental health and the quality of tourism professionals.