The Research Of Yinchuan Fresh Vegetable Circulation Channels Development Strategy

Ningxia’s fresh agricultural product circulation lags behind others, especially the fresh vegetables circulation channels about the daily lives of cities and rural areas. For a long time, the lack of study about how to deal with the problem and serious lack of some reasonable and effective operation mode in real life. This study is based on the research about the agricultural product circulation channels of domestic and foreign scholars, by the methods of literature survey, theoretical and empirical analysis, combining qualitative and quantitative analysis, questionnaire investigation, nterview method, from the theory of circulation and circulation channel, putting forward the research of Yinchuan fresh vegetable circulation channels development strategy.This study begins with the meaning and background of Ningxia’s fresh vegetable circulation channels development strategy, on this basis, putting forward the research of circulation, circulation channels, circulation of agricultural products and circulation channels of agricultural products. In detail, putting forward the development of circulation theory, the characteristics of circulation channels, the model of circulation channels, the strategy of agricultural product circulation. Then, using the research methods about Yinchuan’s fresh vegetables circulation channels, through interviews to summing up the suggestions by consumers, farmers, dealers. At the same time, analyzing the price about the link of vegetable circulation. Finally, combining the reality of Yinchuan, putting forward to the development strategy and suggestions about Yinchuan fresh vegetable circulation channels.