Research On Distribution Channels And The Circulation Efficiency Of Fresh Aquatic

The aim of transaction is to achieve circulation of commodities exchange value and use value, tomeet the demand for life diversity. Since the new century, our country in terms of circulation ofagricultural products for the corresponding reforms, especially in the field of agricultural productscirculation distribution channels for reform is far from achieved results in the field of agriculturalproduction significantly. With further improve the living standards of urban and rural residents, peopleof agricultural products, especially fresh seafood consumption requirements undergone tremendouschange from focusing on how much to pay attention to the amount of equalization directiondiversification, the development of nutritional elements, so that how efficient, fast and safelytransported to the fresh seafood has become a very important research topic in the hands of theconsumer and the dining table, while fresh seafood is precisely the level of efficiency in circulation bythe fast, efficient, safe, etc. factors. There is a very important practical significance to study theefficiency of the circulation of fresh seafood.In recent years, China’s agricultural economic development, China has entered a new stage ofagricultural production capacity has been greatly improved, great changes have taken place in therelationship between supply and demand; However, due to inadequate circulation system of agriculturalproducts, agricultural products, showing regional structural problems. On the one hand agriculturalmarketing difficulties, prices are low and so the phenomenon of oversupply performed significantly;hand agricultural production and significant disorder, blindness and convergence.Therefore, circulation of agricultural products has become an important factor affecting farmers’income growth currently, restricting agricultural and rural economic development. This article is in thiscontext, the efficiency of the circulation of fresh seafood in this important agricultural products werestudied.This article said a fresh seafood distribution channel means it from the producer to the consumeraspects of its organization through the covers. Efficiency mainly refers to the efficiency of the overallefficiency of the distribution channels of live seafood, fresh seafood main distribution channels.First of all, I believe that the evolution of distribution channels is the channel efficiency andeffectiveness of all aspects of the flow at the core, and some at the lowest cost to complete the selectionprocess flow channel mode. For fresh seafood, through consumer demand factors, efficiency and technical factors theoretical analysis, combined with the specific case, explores the relationshipbetween the evolution of the distribution channels of live fish and transaction costs between theproposed lead to the evolution of the most direct channels factor is the transaction cost perspective.Secondly, according to the relationship between production and circulation, through the freshseafood production, wholesale marketing and other aspects related to the core business and conductedresearch interviews, the use of DEA model to analyze the data to compare the efficiency of differentdistribution channels in circulation.Thirdly, the above empirical analysis, the study in the three typical flow pattern, the flowefficiency “supermarket chain” dominant circulation pattern is the highest,“bazaars”dominantcirculation patterns, followed by " wholesale market " efficiency-driven circulation patterns relativeminimum. And for the circulation of fresh seafood Problems-inefficient, gives some suggestions fromthe system construction, system construction and technology levels.