The Research On Optimization Of Vegetable Circulation Pattern In Shandong Province

With the changing market economy of socialism,the complex problems in the circulation of agricultural products have aroused the concern of many parties.Take vegetable industry as an example,the time,quality and safety guarantee measures needed in the circulation of vegetables will directly affect the daily dietary needs of residents.According to statistics,by the end of 2015,the resident population of Shandong had reached 98 million 740 thousand people,and the demand for vegetables was not only large,but also demanded a rapid increase in the kinds of vegetables.The quality of vegetables circulation pattern directly affects the quality of people's consumption upgrade,so finding solutions to the dilemma of residents consumption of vegetables circulation way,not only can solve the contradiction between production and marketing of vegetables,but also can improve the farmers' income,to achieve social stability.This paper first introduced the existing vegetable circulation industry development situation of Shandong Province,starting from the general situation of its development,the main body of the current situation of vegetable circulation made corresponding introduction,mainly introduces the producers,wholesalers and retailers.Secondly,five kinds of vegetables circulation mode existing in Shandong Province: farmers market leading mode,wholesale market leading mode,"agriculture super docking" leading mode,the leading enterprises driving mode and e-commerce supply chain sale pattern classification is introduced,and the two main circulation pattern in Shandong Province in the analysis of the advantages and disadvantages are compared.The corresponding summary,further point out the main problems of vegetables are in the process of circulation.Second,by empirical analysis and quantitative analysis on Shandong Province vegetable circulation pattern by using the method of principal component analysis and cluster analysis,according to the different levels of the logistics development level of the17 cities in Shandong province are divided into three categories,according to the Shandong city of the 17 GDP and GDP per capita to optimize the vegetable circulation pattern,further established around the city of Shandong Province three vegetables logistics center city.Finally,according to the current situation of Shandong province and the main problems existing in the process of vegetable circulation development,some guarantee measures are put forward to ensure the optimized selection of vegetable circulation mode.