Strategy CR Real Estate Company

With the development of real estate industry, government control on the real estate market is increasingly strict. At the same time, marketization makes the competition among real estate enterprises fiercer and fiercer. Real estate developers realize that it is difficult to get high profit and a high market share, if they make a decision just by intuition in the real estate development and investment.We take CR real estate enterprises as an example in this paper. Firstly, we use PEST method to analysis the macro-environment outside CR. Secondly, we use Porter’s five forces competitive model to analysis the micro-environment outside CR. Thirdly, we analysis the environment inside the real estate industry and in CR. And then, we use SWOT to analysis analyze the CR real estate enterprises’strengths, weaknesses, opportunities and challenges. Finally, the author puts forward to development strategy recommendations.