Research On Development Strategy Of Huaneng YN Wind Power Branch

Enterprise strategy is to guide and plan for the future management and development of enterprises. It is very important for the long-term and stable development of enterprises. With the development of market economy, enterprises face the market competition will become more and more fierce, enterprises should take advantage of the market position, it is necessary to analyze the internal and external objective environment, the market, competitors, suppliers, consumers have a careful study. At the same time, formulate a set of scientific enterprise development strategy plan, will implement measures to seriously implement, in order to enhance their external competitiveness. Since the reform and opening up, China’s new energy development industry has developed rapidly, and the contribution rate of the economy is increasing year by year, especially the Third Plenary Session of the eighteen Central Committee, the state is more and more concerned about environmental protection, and the development of new energy can meet people’s life, production of energy demand, but also to the environment pollution. Therefore, it is necessary to study the development strategy of new energy enterprises in China.In this paper, according to the new energy theory, strategic management theory, and sustainable development related basic theory, the use of literature analysis, case analysis, field surveys and other research methods, combined with strategic analysis tools, Huaneng yn wind power company as an example, on the analysis of the basis of its internal and external environment, the development strategy selection and positioning, formulate the overall strategy and strategic development goals, and puts forward the measures to ensure the implementation of the strategy. Thesis through research, provide guidance and help to Huaneng yn wind electric company’s strategy formulation, for reference to the other same type enterprises of strategic choice.