Study On The Firm Strategy Of AS

Since the reform and opening up, China has caught up the quick train of economic growth and been the fastest growing economies among the developing countries.But, the great economic achievements are at the huge cost of destroying and wasting of environmental resources. Over the years, the central government attaches great importance to the optimizing and upgrading of industrial structure, and vigorously develops the green service industry. During the12th five-year plan time, Energy conservation and environmental protection industry has been included into the key objects. And the government formulated a set of policy and institutional system to support them. In this context, China’s energy-saving service companies obtained rapid development opportunities. At the current situation, how to guide the healthy development of domestic energy-saving service companies, constantly expand the scale of the market, improve the quality of energy conservation service of the whole society, and provide perfect energy conservation service products for social life, is the issue that the energy saving service industry must seriously to face to now.This study is based on the theory of economics, management science and other disciplines, combined with the main results of modern enterprise theory and the basic research framework of contemporary strategic management, and under the clear understanding of the enterprises’competitive advantages, we analysis Zhejiang AS energy conservation service company’s internal and external environment and internal competitive advantages and disadvantages,then we use SWOT to evaluate this company, for trying to find the strategy to improve the market competitive power,and to ensure in achieving their competitive and growth goals. The mainly analysis method we used is comprehensive analysis. In this article, we combined the research methods in the fields such as the economics, general management, and strategic management. Besides, qualitative way and quantitative way are combined in this article’s questionnaire. In the core part of this study,we analyzed this company’s internal strengths and weaknesses, as to the analysis method, we abandon the past research method but to carry out questionnaires to company executives and industry experts to score instead, then through these scoring, we calculated the weights to get this company’s internal strengths and weaknesses. Thus, we can determine the AS Zhejiang energy conservation service company’s market competitive strategy for promotion and development on the basis of SWOT method.