An Analysis Of The PCR Market Competition Strategy Of EW

The21st century is the century of life sciences, bio-industry has a very important role in promoting is the most vitality, pilot and strategic significance of the industry. In biotechnology, gene amplification technology has been a scientific research and clinical applications, the most basic of the most important basic techniques. China as a huge market, gene amplification, various biotechnology companies have been the main battlefield of contention, however, almost80%share of sales by European and American brands occupied.EW is a company focused on the field of life science equipment channel and technology service providers, the company was founded in April2002, management is headquartered in Beijing Shangdi, Haidian District, Beijing Zhongguancun Science and TechnologyPark. EW company committed to providing world-class products, optimized solutions and high-quality professional services, but also in the development problems facing the low degree of customer acceptance.This article will focus on some development problems of EW, learn from the experience of strategic management, according to the company’s own situation to determine competitive strategy, from product, marketing and team building and other aspects of sales to find a solution, as soon as possible bottlenecks recipe for the company’s further development has laid a good foundation. This paper mainly used in the research process PEST analysis, SWOT analysis, Porter competitive strategy theory, with the PEST analysis analysis of the current market, the external environment, through the SWOT analysis of the company’s strengths and weaknesses as well as EW facing opportunities and challenges Finally, according Porter competitive strategy to develop the company’s next stage of development theory strategy.