MY Company's Development Strategy Optimization

under the background of the global economic integration,the competition of domestic enterprises is becoming more and more intense.And with the advent of the Internet era,many traditional businesses suffered heavy losses,some faced bankruptcy,and some of the choice of transformation.But no matter what kind of enterprise,if the enterprise does not carry on the strategic management,then he will be very difficult to survive in the intense competition.The management strategy of the enterprise is the advanced stage of the development of modern enterprise strategic management and good business strategy is the fundamental guarantee of successful enterprises,the key to enterprise strategic management is combining the internal and external environment and the goals of the enterprise,in order to achieve the business objectives.My Communication Co.,Ltd.is the first listed company in Hebei Province,is a collection of retail,smart information transmission and maintenance of communication networks,mobile Internet services,software development and real estate industry in the enterprise.2014-2015 MY completed two major mergers and acquisitions.The 2014 acquisition of the 2015 acquisition of the creation of Man Road,long communication,and quit the retail and real estate business.Since November 2015,the company is mainly engaged in intelligent information transmission network,the maintenance of communication,mobile Internet software development and application of business,the transition for my company has important significance,but after the reorganization of the strategic analysis and optimization also has important effect to improve the performance of the company.Therefore,this paper is based on the theory of the strategic management theory,Porter's Michael Porter's five forces model and the PEST analysis method,from the present situation of strategic development of my Co.,Ltd.of using PEST analysis method and the SWOT analysis method to analysis the external macro environment and internal resources of my Co.,Ltd.,and further to find out my company limited in strategic management exist problems and reasons,finally,according to these problems proposed strategy optimization countermeasures,puts forward the corresponding measures.This paper is divided into 7 chapters.The first chapter mainly analyzes the background and significance of the topic,and reviews the research of strategic management in foreign countries and China,and also introduces the content and methods of this paper.The second chapter mainly introduced based on the theory about strategic management is used in this paper,including the strategy management theory,Porter's Michael Porter's five forces model and the PEST analysis method.Chapter three expounds the development status of my Co.,Ltd.,my Co Ltd's basicsituation and the development process of analysis,the fourth chapter of my Co.,Ltd.strategic environment analysis,according to the macro meso micro step,starts from the external macro environment,using PEST analysis method to analyze the political environment,economic environment,social cultural environment and technological environment,then the company is located in the industrial environment are studied.Finally,using SWOT analysis method,from the perspective of resources and core competence on the company's internal environment in elaborate.The fifth chapter mainly analyzes the problems existing in the strategic management of MY Limited by Share Ltd.The sixth chapter is about the strategic optimization and implementation of MY Limited by Share Ltd.Optimize the strategy of MY company from two aspects of market strategy optimization and function strategy optimization,and provide the corresponding implementation guarantee,such as optimizing the organization structure,increasing R & D investment and creating enterprise culture,etc..The seventh chapter is the conclusion part.Through the collation,induction,summary,conclusion,and the MY Limited by Share Ltd's strategic management is prospected.