Rxesearch On Improving Hebei’s E-commerce Market Structure

With the growing popularity of technology and the Internet,e-commerce is increasingthe rise and continue to thrive,especially in recent years,and the role of e-commerce in thenational economy is growing too. Therefore,the development of e-commerce market getsmore and more attentions from state and local governments. Hebei Province has maderemarkable achievements on e-commerce in recent years, with the active support of theGovernment ’s positive guidance and the active cooperation of enterprises. E-commercemarket system has initially formed. Currently, there haven`t been much study on e-commercemarket structure of Hebei province, so the topic is relatively new, another innovation of thisarticle is that it makes a new division for e-commerce market structure basing on the type ofwebsite. Of course, subject to lack of data and researching limits of the background, there arestill many inadequacies in the paper.The first part is a brief analysis of the current status of the development of e-commercemarket in Hebei Province, finding that in recent years the growth speed of e-commerce inHebei is very high. There are many web users in Hebei, thus online shopping in the entiree-commerce market development makes a particularly important role. Enterprises have beencarried out in different ways doing e-commerce applications and the local government hasalso developed various e-commerce network platform to support e-commerce.Hebei has builta good relationship with HuiCong, which does good in e-commerce area.Through the study of e-commerce market, I also found that majority of enterprises usevarious website to do e-commerce which is mainly depending on the Internet. Therefore, thesecond part of this article creative makes a new e-commerce division of e-commerce basingon the dominant position of website in the e-commerce market and the new-basede-commerce market structures are:single-network dominated market structure, tradingplatform dominated market structure, industry alliance website dominated market structureand compound website market structure. Then analyze Hebei`s e-commerce market structurebased on the status of the development of e-commerce sites in Hebei.The third part of this article explores the problem and the influencing factors of the current market structure in Hebei Province. I have find that although the initial formationof a trading-platform dominated structure has built in Hebei, the structure has yet to beimproved. The lack of competitive enterprises and assorted service system of e-commerce isserious in Hebei. Over a period of time the e-commerce market structure will, but there is stilla trend towards e-commerce market structure to become complex structure. There are manyfactors affect the current e-commerce market structure and they are mainly from thegovernment, enterprises and individuals.Finally, basing on the problems and factors that influencing the structure of existinge-commerce market in Hebei I make suggestions on the development of current and futuredevelopment of e-commerce market. From policy support, assorted system support toenterprise`s hard work and etc., I hope that these suggestions could for enterprises to doe-commerce business in the future, and also provide a reference value for the development ofe-commerce market in Hebei province on planning and improving e-commerce marketstructure.