The Research Of Competition Strategies Of Y Group

Industrial gas products are widely used in chemical industry, metallurgy, aerospace, electronics, materials, food manufacturing and other industries, is an important part of national economic development, known as the blood of industry. In domestic industrial gas market, including not only some multinational gases companies like Air Liquide, Linde, Air Products and Praxair, but also some local enterprises such as Y group. With the steady development of China economy, theses international players are increasing investment in China market, promoting the localization strategy. Relying on management, capital, technology and brand advantages, foreign brand gas companies continuous compressing space for the development of local brand industrial gas company. As a local brand representative, the Y group must develop suitable competition strategies in accordance with the enterprise’s own characteristics, to offset the external competitive threats, and establishing the long competition advantages.By analysis from three aspects, external environment, internal environment and value chain as well, this paper comes to conclusion that Y group should adopt the focus cost leadership strategy, avoid directly competition in wider business range or more rivals, concentrate all resources into on-site segment, so as to ensure and consolidate the leading position in on-site segment. As a supplement, Y group could also integrates low cost and difference to meet maximum gases demands of energy chemical industry, and the integration strategy could help Y group to establish long-term competitive advantages and diversify customers.