Market Develop Strategy Research Of Linde Industrial Package Gases In China

Package gases market is one of basic industrial markets. Linde is major player in global package gas market. Package gases have been developed in Chinese industrial market for more than30years from original Chinese middle/small entities to currently multi-international companies. But Linde’s market share is very small. Chinese economy has been developed rapidly and continuously, package gases market has been become larger and larger, there is always strong competitive campaign in package gases markets. Market developing and expansion is becoming more and more important and urgent to Linde Group. They are important approaches to expand package gases market share. This thesis analyzes Chinese and international package gases market environment and multi-international companies in details, and descript package gases production, process, delivery, sales, and service in Linde Group’s with Michael E. porter’s competition analysis model and SWOT method. Finally it comes up what market developing strategies and methods are in Linde Group in Chinese gases application industrial market in order to improve Linde’s market share in package gases segment and fulfill Linde’s sustainable developing in China. This thesis also introduces each famous multi-international gases company about their core competitive and market developing histories, operations model, management system in Chinese industrial fields, and analyzes gases application environments, developing trends so that Chinese state own gases entities and middle-small private gases companies can get the information about gases production, logistics, sales, service etc. Hope it can help them to improve their companies’ operations capabilities and efficiency so that our gases industry could develop stably and right direction, meanwhile hope our Chinese gases industry could grow well and fast.