Research On Development Strategy For Hunan Taida Auction Corporation Ltd

China’s auction industry has been restored for nearly30years. With the support of the local government, it has developed into a normative and orderly stage from previous pilot restoring. As an important trading pattern in China’s circulation domain, auction industry is taking more and more market shares in professional service market. Therefore, as a member of the auction industry, companies should also establish its own proper development strategies.In this paper, Hunan TaiDa Auction Co., Ltd. was chosen as the case study. Based on the analysis of the macro environment, the overall development situation of auction industry and its practical situations, Hunan TaiDa auction company’s development strategies fall into three strategies:intensive growth strategy relying on market penetration, market development and product, integration strategy aiming to unite high quality companies to offer high quality service and diversification strategy considering market, capital and human resource management. Dealing with possible barriers in the strategy-implementing process, TaiDa put up with corresponding guarantee measures from different angles like the improvement of enterprise internal management system, the cultivation and introduction of human resources, the building of enterprise information management and the sharpening of policy researches, to proceed organizational innovation, adapt to the change of external environment and seek development in transform.The development strategy of auction company is complex but worth to research. Referring to related foreign theories, TaiDa Auction Co., Ltd. has laid down development strategies fit for middle and small-sized auction companies. This article is both practical and specific, which provides meaningful references for domestic peer companies.