Research On Control And Coordination Strategy Of Two-way Multi-attribute Auction Mechanism

As an effective mechanism to allocate resource and discover price, online auction has already grown up with the development of internet. Multi-attribute auction is a form of online auctions which considers multi-attributes of the buyers and the sellers, multi-attribute auction can make up for a deficiency of traditional auction which consult on price property only, Two-way auction is the development trend of online auction with the development of the internet, Therefore, two-way multi-attribute auction must be the focus of the future study.So I try to design an optimal mechanism for two-way multi-attribute auction by using a mathematic model and apply the optimal mechanism from the universal model to group buying model.The main content of my thesis are carried out from the following aspects: set up a general model of two-way multi-attribute auction, then propose the idea of two-dimensional model of two-way multi-attribute auction, simplify the multi-dimensional model to two-dimensional model, and post the main framework of optimal mechanism. Then, study how to control mechanism and coordination strategy. Using neural networks to transform non-price attributes to a quality property, which will simplify the multi-dimensional auction model to two-dimensional model. Screening mechanism regulate that only the buyer (or seller) who gets a higher quality property can get into the auction. At last, discuss the influence to optimal mechanism of group buying when a seller is selling a lot of goods in one transaction.Through the research mentioned above, the following conclusions has been achieved: Get the optimal mechanism of two-way multi-attribute auction through setting up a mathematic model and combining the theory of incentive compatibility and individual rationality, including the screening mechanism, quotation mechanism, distribution mechanism and payment mechanism. Screening mechanism is realized by using artificial neural network; analysis the quotation mechanism of auction participant according to the theory of individual rationality, the quoted price must be rational and belongs to a certain region; payment mechanism and distribution mechanism are achieved by solving the mathematical model which change the optimal auction mechanism designing problem into a goal programming under the conditions of the planning for the optimal solution of the problem. Then, use a simple example to verify the optimal mechanism of two-way multi-attribute auction, and calculate the market efficiency of group buying auction market.