China's Auction Industry Development Strategy Research

As China's auction industry and the rapid development of the various auction competition among enterprises is becoming increasingly, especially some of the giants of the foreign enterprises enter to China's auction, the auction industry will be faced with greater opportunities and challenges. In such a historical period, how to develop the China's auction industry, enable them to be healthy, stable, sustainable and rapid that we need to think about.Comparative analysis was used in my article .Through the process development and the current development status of comparison in auction, the foreign auction status and the development of China's status of the auction, we know emerging issues and the future development trend in our auction. In the study of our auction industry, I use market positioning theory, marketing theory, Porter diamond theory to sum up China's auction market development strategies and establish core strategic vision.