Research On New Product Development Stage-gate Management Of The Times Electric

Hunan Zhuzhou CSR Times Electric Co., Ltd. company car (referred Times Electric Company) is a professional electric vehicle development and manufacturing of high-tech enterprise, has not yet established a complete set of new product development management system, resulting in quality of new products, the development cycle and cost control, and so there are many problems.Based on the four kinds of new product development mainstream comparative analysis of management models that avenue management model is more adapted Times Electric Company’s new product development. Analysis of the current situation of the domestic electric vehicle industry, the company’s new product development and management status, digging out of the era of the electric company in the new product development management problems, mainly for strategic management, development processes and cost management in three aspects, and to address these issues, analyzed. Times Electric Company combines its own characteristics, is proposed based avenue management of new product development management programs. Gateway to establish an optimized management framework set up the appropriate stage of new product development and models of new product development project team member roles and responsibilities of a more precise definition. New product development program will be divided into five major stages, and each stage of the criterion of the entrance were clearly defined, especially for the new era of the electric company’s product development management issues, and strengthen the strategic plan of new product development, R&D process control, cost control three requirements. Meanwhile, in order for different scale R&D projects, the establishment of basic and complete type two management methods, to establish the working mechanism of reduction of the table, according to project type and level conditions for phase cut. Times Electric Company attaches great importance to new product development, innovation management model should be revamped in new product development management program requires organizational change, simultaneously avenue management based on organizational culture, in new product development and management of related systems have also been updated and adjusted, effective protection of the new management model can be successfully implemented. Times Electric Company in2011began to implement this management plan, in order to avoid a new implementation of the program suited, with a pilot program to promote the full implementation to2011developed6129CHEV (ISG) hybrid buses for the beginning, through the2012’s actual sales and applications, times Electric Company bus products first failure mileage up to3,000km, the design of cause significant failure rate of less than0.3, this indicator is the era of the electric company since the establishment of the final index, also much higher than the industry average indicators. By2013, the era of the electric company’s new product development has been fully implemented avenue management model, the new avenue management modes allow electric companies in the new era of product development cycle, the level of quality, cost, competition rising, new products have been market-proven, companies in the same industry has gradually become a technology leader.