Study On Controlling New Product Development Time For TS Company

Accompanied with the rapid development of Chinese economy, the marketcompetition became more and more fiercely. And the requirement of developingspeed and quality become more and more high. In order to meet the customer’srequest and win in the market competition, how to improve the efficiency ofdevelopment, shorten the development cycle, reduce the costs is the important thingfor the company. Camera as one of necessities in our daily life, have become one ofthe most competitive industry. At present，Canon, Sony and Nikon occupied most ofthe digital camera market share. Others as the newcomers, only to shorten the productdevelopment cycles, speed up its new product development speed, can play a part inthe fierce competition.How to shorten new product development cycle and to improve thecompetitiveness of products is the focus of this thesis. In the first of the thesis weintroduce the meaning of shorten the product development cycle, and then introducesthe Stage-Gate Systems and process improvement. Finally through the case enterpriseTS company’s development process of the products’ analysis, we use processimprovement and SGS to redesign the process of new product development. Finallynew organization structure and incentive measures of product development are alsoredesigned. It can reach the purpose: shortening the development cycle, improving theproduct quality, reducing the cost.