The Study Of Application Of QFD At New Product Development Stage In Company A

With the rapid development of society and economy, the globalization is forming andthe market competition increase fierce. The enterprises are facing complicated situationwhatever internal or external and the competitors are becoming more fiercely. To developnew product play an important role for enterprises, which meet customer requirementsvery well and help company to win the competition. It is one key for enterprises to developnew product and make sure it could meet even exceed customer requirements. In suchcircumstance, it is a must to find one new product development technology which canensure customer satisfy even delighted.QFD (Quality Function Deployment) is one systematic approach, which can transfercustomer requirements (Voice of Customer, VOC) into product design, product parts,product process design and production of product. QFD apply2D matrix to transfer thecustomer requirements into technology characteristics, and the technology characteristiccan make sure meet or exceed customer requirements. And finally ensure customer satisfy.At the same time, QFD also can reduce company internal conflict, shorten the cycle timeof new product development, strengthen the market penetration, finally company can reachgood performance.In this thesis, the author took the New Product Development Center of A company asthe research object to conduct case studies in-depth research on it. The author made a studyand analysis to the situation in center, and provided the solution for the problem throughQFD theoretical knowledge. For the problem, the author probed the possibility of applyingthe QFD technology to identify the customer requirement and the design customerrequirements into new products so that the product can really meet the requirement ofcustomer. And to enhance the company’s competition in the market through applied QFDprocess. This paper has details instruction of steps and methods of implementation forQFD technology with one new product development case in company A, and try to provide the guidance or reference for the more company on new product developments in future.