Study On Core Competence Of B2C E-commerce Corporations

Along with the economical global integration gradually formation, our country market economy unceasing deepening, the enterprise market competition unceasingly intensifies, people pay more and more attention to the research of corporation core competence day by day. Generally speaking, Core competencies are the collective learning in the organization, especially how to coordinate diverse production skills and integrate multiple streams of technologies. Core competence has obvious value, uniqueness and inimitability. It serves as a power engine for an enterprise to survive and develop and also it is the basis for a company to win market competition advantage.At present, there are some popular problems with regard to improving competence among the B2C E-commerce companies which affects the growth and development of B2C enterprises. Now how to improve core competence to form competition advantage has become an important issue that B2C E-commerce companies have to confront.In fact, the lack of corporate culture cohesion, learning capability and innovation capability is becoming an important factor to hinder the improvement of core competence for the B2C E-commerce companies and even will affects the survival and development of B2C E-commerce companies in future. Therefore, researching the ways how to improve core competence is of important significance for the cultivation and improvement of a corporation’s core competence.By general archery target research of the corporation core competence, the article analyses the core competence connotation and the essence, and discusses the key elements and identification of the corporation core competence. And then, the article enters the analysis of the status quo of core competence of footwear B2C E-commerce enterprises Paixie Net. Meanwhile, based on the comparison between the competence of Paixie Net and Zappos which is the largest B2C E-commerce footwear enterprises in America, the article points out the similar features and differences and then make a detail analysis of them. After that, the article focuses the research of paths for identification of the core competence of Paixie Net.Finally, the article concludes that drawing on the successful experience of improvement of Zappos core competence, Paixie Net should work out the related strategies for system innovation, reconstruction of corporation culture, sharpening its learning capability and innovating capability of marketing and management in order to improve its core competence and establish the long-term competitive advantage.