A Study Of E-commerce Enterprise Development Strategy Based On The Value Network

With the arriving of the knowledge economy, consumer demand for productpersonalization and diversity increasingly. In order to deal with such a complex change, moreand more enterprises build the value networks (value-net). In the traditional supply chain model,most of the producers make production plan based on the customer demand, the predictdeviation often led to the steady loss of value. In order to reaction timely and effective to themarket demand, stand out in the fierce market competition and found themselves leadingposition, it needs to view consumers demand as the center. Then, integrated of members in thenetwork, such as, consumers, suppliers, cooperation partners, information, funds, and so on, it’sunable to complete by enterprise itself. While, the development of information technology is thebridge and guarantee that connection these network members.With the rapid development of computer networks in the core of the informationtechnology, and its popularization and wide application in the world, E-commerce has become aprimary mode of the world economy operation. The come into being and development ofE-commerce led to the companies revolutionary changes in business philosophy andorganization ways directly on the one hand; The other hand, the development of E-commerce isstill not complete in the capital, markets, environment and other aspects, and no one can affordto neglect this flaws. In order to make it development better, we must have new ways ofthinking. Therefore, how to make E-commerce enterprises overcome difficulties, and find itsown leading position in the value-net for better development, the problem should be think bymany people. The key of the problem is whether enterprises can work out competitivedevelopment strategy.Based on the research of E-commerce enterprises’ value-net, this thesis focused onE-commerce enterprise when constructing value-net determinants of their membership and theirdevelopment strategies. First of all, through systems research of the development model ofE-commerce and the theory of value-net, and analysis of E-commerce industry developmentstatus. Based on the case study of Taobao, it researched the industrial development model ofE-commerce which based on value networks, and the key factors which effect member’s marketposition in value network. Then, combined the competitive advantage of e-commerce enterprises in the network withthe market position determinate of value-net members, to locate E-commerce enterprise andanalysis of its value creation and functionality ability, in this part, it focuses on the analysis ofE-commerce enterprises Union Model and Collaboration Platform Patterns Model. Finally,combined with the practical situation, it used value networks to analyze the operate ways ofAlibaba’s Taobao, which is about how to control information systems of Taobao, and analysishow to make the value creation and function integration based on its value network systems.