The Research On The Development Strategy Of China Tourism Electronic Commerce Enterprise Under The Background Of Internet Finance

With the advent of the 4G era, mobile payments such as the scan code payment and micro channel Internet banking payment is becoming more and more mature, more and more consumers before traveling through tourism e-commerce enterprises to provide related services to the hotel information query, understand the scenic spot ticket and ticket information, in the travel query travel Raiders, the surrounding traffic information, or the end of the trip with relatives and friends,share experience feelings of travel and tourism. Currently, many tourists have begun to use a variety of Internet banking means to carry out the scenic, hotels and related tourism products and other bookings and payment. However, the rapid development of Internet banking, the tourism e-commerce enterprise development of various problems are increasingly prominent. As some tourism investors to hang Mongolia consumers tourism resort to deceit. Part of the travel business enterprise to provide product information is incomplete, leakage of user information, online transactions hidden trouble, disorderly buckle charges and phishing sites,etc.In the era of Internet banking, the strategy is to determine the direction of enterprise development and navigation, directly guide the sustainable development of enterprises. In the face of the vagaries of the tourism market, tourism electronic commerce enterprises should fully understand the tourism consumer demand, make clear a feasible development strategy to win the market in the future of online travel market. This paper on the basic theory of Internet banking,through questionnaire survey and expert interview to build model for the study of the main factors affecting tourism business enterprise development strategy, SWOT strategy analysis method and AHP hierarchy analysis method organically, obtains the influence of China tourism electronic commerce enterprise development strategy factors influence value, determine the tourism electronic commerce enterprise in our country should take integrated development strategies that take full advantage of the existing preferential policies and other advantages and avoid the unfavorable factors of enterprise so development strategy. So in order to grasp the Internet Financial Times tourism e-commerce business development opportunities, forming with Chinese characteristics of tourism e-commerce, enterprise cultureto build the core competitiveness of enterprises, to win the future tourism electronic commerce market.