Study On Marketing Strategy Of FDTG Company Spring Flat Steel

China has been more emphasis on the development of iron and steel enterprises, the basic industries as steel companies, steel companies the level of development has always been an important symbol of national economic development.FDTG in the enterprise survival and development process has been a " Marketing Strategy " as the core, the implementation of low-cost, quality, differentiated portfolio strategy. Insists on being subdivided industry chain enterprises, the enterprise into the world’s most competitive playing spring flat steel, leaf springs, fine cutting steel production base.Differentiation strategy in line with the company at the same time, supporting the corresponding product marketing strategy has become FDTG companies to improve the management level and an important way to enhance the performance of the company, an effective marketing strategy can reduce unnecessary in different regions of the vicious competition, advantage can be achieved within the region to maximize the efficiency and market share in the inferior region forming efficiency, market share remained stable relative competitive advantage, thereby allowing companies to fully compete in an existing large market environment to achieve maximum benefits.By FDTG bomb flat products company marketing strategy analysis of existing and proposed marketing strategy accordingly the main purpose of this study is to help FDTG bomb flat products in the company’s product segments, in the face of competitors to achieve maximum competitive advantage, and in this competitive advantage obtained under the maximum benefit for the company’s future development lay a better foundation.