Research On Marketing Strategy Of Chengdu Huashuiwan Jinling Hot Spring Resort Hotel

China's economy is developing rapidly,the living standard of residents is improving day by day,the tourism industry is booming,and vacation tourism has become a new consumption mode.The hotel industry,as an indispensable part of the tourism industry,has also entered a stage of deep development.The rapid development of the hotel industry has led to intensified competition,and the market is also changing with the policy bias,information technology,network technology is also changing with each passing day.With the impact of new Internet technology,the process of hotel industry is changing,the culture is developing,and the choice of hotel guest is becoming more and more personalized.In today's market environment,Chengdu Huashuiwan Jinling Hot Spring Resort Hotel as a high-end resort hotel model,the hotel should use what kind of marketing strategy to stand out in the new market environment,market competition? This paper is to discuss the content and research purposes and values,but also hope that this study can provide some experience for the same type of high-end Resort Hotel Marketing Strategy and marketing mix choice.Chengdu Huashuiwan Jinling Hot Spring Resort Hotel is under the jurisdiction of the Second China Railway Administration.With the brand management and diversified management advantages of Nanjing Jinling group,coupled with the deep historical and cultural background of Nanjing and Chengdu,the hotel has complete facilities and facilities,with perfect function,it is located in the "Snow mountain-hua Shui Bay" scenic spot in Xi Ling.With its unique hot spring resources,it has become one of the few high-end resort hotels in southwest China.In this paper,the Jinling Hot Spring Resort Hotel in Huashuiwan,Chengdu,is taken as the research object and the macro-environment of the hotel industry is combined to analyze the current market situation and future development trend of the resort hotel,further Analysis Huashuiwan Hot Spring Resort Hotel marketing strategy,competition,market trends,demand and so on.Through the investigation of the customers and the interview with the famous experts,leaders,colleagues and colleagues,the paper makes a deep research on the strategy combination and the existing problems in the process of the hotel marketing management.Further through the study of literature,study and collation of the collection,combined with the hotel marketing theory,operational marketing strategy choice,in view of the hotel target market each level guest source characteristic,thus determines the hotel market localization,to form a marketing strategy combination suitable for the hotel itself.Through the research,the paper points out that it is necessary for Chengdu Huashuiwan Nanjing Hot Spring Resort Hotel to know its position in the market,dig deeply and steadily attract the corresponding customers,and adapt to the changes of the present holiday market,in order to stand out among the competitors,through multi-channel,diversified innovation + green marketing,using the "internet + " thinking,to optimize resources,improve marketing strategies,thus,the hotel can obtain the economic benefit,the brand benefit and the social praise,and become the brand image business card of "West-Flower" resort.