A Research On The Differentiation Competitive Strategy Of X Iron And Steel Company

With the information and the global economy quickening of the process of integration, the competitive environment of the enterprise increasingly intense and complex, in order to adapt to rapid technological change, in order to adapt to the challenges of the market economy, taking part in the world and regional competition, many enterprises in an organization and management to change the ways and the innovation, the enterprise strategic management is undoubtedly the reform and innovation of the important component. Since the1990s, strategic management research has been used in the developed countries, the enterprise practice a wide range of applications, and improve the management efficiency is considered, promote the resource management strategic management to the transformation of the effective way.X steel companies as state-owned steel enterprise, is from the extensive style of management to intensive management transformation, the transformation of enterprise strategy to the management of the company and the management decision puts forward more demands and challenges, but enterprise original enterprise management research foundation is weak, difficult to support the realization of the transformation of enterprise strategy. Therefore, how to through the strategic management study this new type of strategic management mode, rapid transformation strategy to meet the enterprise strategic management needs and to rapidly promote enterprise’s strategic management level, set corresponding company strategic direction of development and implementation plan, is a research purposes of this paper.This paper to X steel company as the research object, combined with the theory of strategic management and application practice, the enterprise’s strategic management strategy and implementation scheme of the in-depth analysis and research. This paper first introduced the strategic management research background, purpose and meaning, the strategic management theory, and then a deep analysis of the steel company X strategic management present situation and the question, and use of SWOT analysis method, the company strategic environment, based on this, this paper analyzes the transformation of the different stages of enterprise strategy, and the different strategic stage work out the different strategies and implementation strategy, and finally put forward strategic plan implementation operation procedure and the stage of the implementation of the main points, and the corresponding strategic management sources of risk prevention mechanism and protection, and specific measures.