Research On Network Marketing Of S Company Based On Internet Precise Customer Orientation Technology

Internet marketing is an important part of modern enterprises’ marketing strategy. The internet marketing based on precise orientation technology not only has the characteristics of traditional marketing, but also has its own characteristics.As the traditional marketing, internet marketing based on precise orientation technology includes the whole process of an enterprise’s marketing, including information collection, information dissemination, information display and information feedback. Compared to the traditional marketing, it has its characteristics as follows: first, target customers and their characteristics are analyzed on internet before they are integrated into the whole marketing process to carry out the whole marketing process based on the needs of the potential customers as much as possible.First, this study briefly summarized the concepts and theories of precise orientation technology and introduced its development and applications. It also analyzed the existed problems in the real world based on theories.Second, the study did some research and analysis on S Company about its marketing problems on basis of the characteristics of internet marketing.Third, the study explored the deep relations between precise orientation technology and customers’ experiences. Internet marketing based on precise orientation technology is recommended to enterprises from aspects of strategy level, performance level, scope level and structure level which set up the theory basis and approaches for S Company’s internet marketing.Forth, the study analyzed the application of internet marketing based on precise orientation technology for S Company on the study of its marketing problems in recent years. It outlined an internet marketing plan for S Company on the research of customer orientation and advertisement plan.Fifth, the study summarized the marketing prospect for S Company adopting precise orientation technology which is based on the above internet marketing plan.Last, the study summarized the importance of internet marketing based on precise orientation technology and pointed out the problems for further research.