Research On Cigarette Precise Marketing Based On Big Data

The Chinese consumer market regards the market economy as a leading role and owns a number of increasingly transparent and public information.As a representative of the monopolized industries in China,the tobacco industry masters huge retail terminal resources on the market,which dig out the market consumption information and reflect a huge potential of market consumption potentials.At present,the tobacco company did not to make good use of such resources to guide the marketing work.The development of the era of big data and accurate marketing market demands of modern consumption,cause the thinking of the author,standing on the point of view of enterprise,the foothold official duty post,whether to conform to the trend of The Times,found a monopoly of data information superiority and the organic integration of the market system This paper aims to study how to make an effective use of such resources on current foundations,gathering different consuming information which touched by sale terminal of tobacco company,provide a powerful support for tobacco and cigarette marketing work via a precision-marketing orientation and offer other industries relevant market information in order to regard more rapid,accurate and flexible consumption information as an exploration direction.Based on the theoretical basis of the concept and requirement of precision marketing orientation,in order to obtain large data information for the technical method,the existing domestic and foreign research achievements about precision marketing and big data,on the basis of the "cigarette precision marketing" and "cigarette data collection" two basic points,based on the three themes of the cigarette consumption market,brand,market,customer made a comprehensive and in-depth analysis,inductive the major elements which affected cigarette precision marketing.Basing on modern retail terminal construction as an opportunity to participate in A city,through artificial cover to collect information about terminal working method,Providing more potential possibility and convenience,on the basis of the use of "big data" informationization means replacing artificial collection issue,solve the existing problems,creating A database of agile,quick,time sensitive offers ideas.Regarding the definition and requirement of precision marketing as an orientation and the acquisition of big data information as a technological method,this paper combines theories with practical work plans to propose a conception on the basis of an information analysis platform in the present tobacco industry,according to current domestic and overseas research achievements concerning precision marketing and big data marketing and the author's relevant cigarette marketing experience in the tobacco industry.Besides,this paper also explores application directions of big data concerning cigarette marketing via the combination of manual information collection and electronic information collection manners and the everlasting orientation of precision marketing.