Marketing Strategy Using Precise Project Tracking And Management Of The Whole Process

To send a single marketing is very popular mode in the internatinal marketing management, this introduction use in China is near these years. While the later development of the microelectronics industry, initially in China and international manufacturers in this field (such as NXP corp, Infineon and Giesecke & Devrient Etc) we have a huge gap in technology. But in the second generation of the country during the Eleventh Five-resident the ID card is face to reissue, all the built-in chips are made using the chip, Datang was duty to made the 230 million chips(as of 2009), only the module supplier, Datang Microelectronics Technology Co. both in the chip design or chip production and testing have accumulated very rich experience. Datang present in terms of technical maturity and large domestic companies and international companies on the gap has not far away, even in the technical stability of the international line is already full beyond manufacturers. Mature technology, extensive product line makes the original Tang Dynasty-style planned economy, production and marketing ideas can not meet the company's development. Especially in terms of marketing tools, sales practices of micro enterprise is still in the way of the backward production of the planned economy, a simple "closed" design and production. Before taking a simple print ads, to expect to improve awareness of the company's products, but the rising costs of traditional media, new media constantly has led to the rapid rise in marketing costs, the traditional marketing approach is a comprehensive marketing-very low rate of return in this way, especially microelectronics industry, this particular effect is even worse customer base, which requires a way to send a single marketing to improve the effectiveness of information transmission, the company really needs is one of the most effective use of cost-effectiveness and to balance the amount of marketing, it's like to do a Surgery "precision marketing" approach. Domestic IC market is in the era of market capacity improved significantly, numerous markets, complex technology, need reasonable progress in risk management and strict management of product development and sales will be closely linked, so that instill a clear market demand to product development process, thus eliminating the concept of the company behind closed doors. Five forces analysis of the company by entering new markets for a comprehensive understanding of the distribution of responsibilities by RACI table clear mandate of the project team members, through the progress of the project earned value method to accurate feedback. Through a series of project management method, multi-service multi-company project team monitoring the process very well, so busy but not messy project management.This article focuses on the integrated circuit business marketing ideas for change, from the previous sales and R & D institutions which they were out of line management,but now we change for the use of project management functions for the whole R & D and sales process management.Before we use Directional Marketing company project management responsibilities, the progress is only passive tracking products, project management, product research and development task is to go to be selling products. Now, by sending a single way of marketing, project management responsibilities into a proactive, R & D and sales staff of two departments linked together. R & D products through market research and development of the idea of making the company more purpose, the company's transformation has been improved. Ultimately make our products more suitable for customers, products to market quickly the purpose of the road.