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The Optimization Research Of JGWD Company’s Sales Personnel Human Resource Management System

Posted on:2013-09-23Degree:MasterType:Thesis
Country:ChinaCandidate:X W ZhuFull Text:PDF
GTID:2269330425969018Subject:Advanced business administration (EMBA)
Abstract/Summary:
With the promotion and development of the market economy and globalizecompetition, the competition between enterprises is also more and more fierce. On theoccasion of the arrival of the knowledge economy, the position of talents is heightened,and is gradually become the core competence of the enterprise. Human resourcesmanagement plays as the management systems, procedures and methods of humanresources effectively development, reasonable configuration, scientific usage andcomprehensive incentive, and is highly regarded and widely used in the modernenterprises.JGWD Company is a high-tech enterprise professionally engaging in the smartcard products and development, production, sales and service of related applicationsystem, with more than20years of experience, the company has established industrialleading position in the technology and application market. However, at the present stage,from the perspective of inner-enterprise, enterprise institution is large, causing theproblems that decision speed becomes relatively slow and personnel mobility becomesrelatively high and leading to the high human resource cost; from the perspective ofouter-enterprise, many international giant enterprises and domestic enterprises areincreasing smart research and development expenditure on the smart card, and themarket competition face more severe challenges. In order to keep JGWD Company’sindustrial leading statue, it requires the company to pay more attention to the talentsmanagement, especially in the management of sales personnel whose personnelproportion is more than half, and sales personnel directly affect product promotion andeconomic benefit, sales personnel human resource management system optimization hasbecome the key of breaking company development bottleneck.This paper picks up JGWD Company’s sales personnel human resourcemanagement system optimization as the research object, on the basis of elaborating andsummarizing the theory knowledge such as the definition and basic concepts of humanresource management and the major contents of human resource management system,collects information about JGWD Company’s status of sales personnel human resource management system, seriously analysis the problems of JGWD Company’s existingsales personnel human resource management system on the foundation of elaboratingand summarizing the theory knowledge of human resource management system, and putforward the specific optimization measures from four modules of recruitmentmanagement, training management, performance management, salary management, inpurpose of providing basic ideas and methods with reference value for JGWDCompany’s corresponding optimization decision. On the basis of creating a goodenvironment which is conducive to attract, develop and push sales talents, promote theenhancement of JGWD Company’s sales performance and product awareness andrealize the enterprise’s strategic goals and economic benefits fully.
Keywords/Search Tags:Sales personnel, human resource management system, optimizationmeasures
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