Research On Method Of B2M E-Commerce Based On Quick Response Of B Group Company

With the rapid development of computer and network technology, the information technology has infiltrated into the enterprise management of power industry. The E-commerce has become a viable way of enterprise management. But how to use E-commerce and incorporated it into the changing of enterprise management, the power enterprise need explorate through bold practice and constant improvement.Group B is a leading enterprise of power construction in one of province in China’s central, and it is dominant in the market of power grids construction and transformation in this province. Because of the group’s complicated stock structure, the headquarter takes extensive management for the subsidiaries. The old administrative appointment resulted in each one goes his own way in business process management, project management, fund management, and logistics management, and so, difficult to achieve the group’s strategic development planning. This group recognizes that if can’t achieve effective management of change, then difficult to keep long-term advantage in the increasingly competitive market environment. This power construction group is researching and to implement the comprehensive reform program. In the program, the construction of information arising from the group attached great importance to the headquarter. The headquarter considers that efficient operation of the information flow is the basic guarantee of the reform group and a natural way to group management modernization. But now, there are some arguments to the theoretical guidance, methods implemented, idiographic means in the group. Using of E-commerce theory and means, with a combination of customer relationship management, carrying out the practice of effective information, this has become one of the choice options to build group informationization.This paper mostly studies theoretical basis and practical methods of group B how to achieve informationization. Firstly this paper clarified the background and significance of the study and the focus of the study. By introducing the relevant knowledge and theory of E-commerce and customer relationship management, the author aims at the group’s informationization actuality to bring forward an E-commerce management means of quick response. Secondly, analyse the existent problems in the process of group’s informationization, and foud out the crux of the problems. Through the correlation between the E-commerce application’s development stage in the group and the corporate organizational structure, combining of customer relationship management relevant theory to select information to achieve the channels of group informationization, then bring forward the B2M(Business to Marketing) E-commerce model that group needs. At last, use quality management’s theory and technology, this paper gives the method’s emphases and difficulty, the risks and precautions, and implementation of continuous improvement in the process of informationization building.This method supplies a new idea and implementation means for the headquarter’s implementation management building and innovating from the point of realization of marketing management and E-commerce and with customer relationship management theory. Using this management approach, the group can better deal with complex reform problem, effectively improve the cohesion of the group’s enterprises, improve the group’s competitiveness in the market, then, more convenient to achieve the development strategy of the enterprises.