Study Of Security Company G’s Internet Marketing Strategy

Over one decade of development, trading strategy in China security market hasescalated from simply holding long position to many variations; hence investors in Chinasecurity market could perfect their portfolio by the implement of those strategies. And moreinvestors are no longer satisfied with the simplex trading tunnel service provided by securitycompanies. Many sizeable security companies have been expanding their marketing tointernet, and the establishment of internet marketing system has gradually developed into atrend in security industry.Internet marketing plays important role in modern enterprise’s marketing activities. Dueto the variety of customer’s structure, location, career and investment philosophy, astandardized marketing strategy could not be implemented easily. To build an effectivelymarketing system according to the customers’ characteristics is of importance to strengthenmanagement and enhance the competitiveness of the security companies.This essay starts with the introduction of internet marketing’s importance and goal, andanalyzes internet marketing’s features based on its theory evidence. Through the study ofsecurity company G’s experience and problems encountered during internet marketing, Ianalyze reasons that caused those problems.After the analysis of the problem that G has encountered, I propose to set up regionalinternet marketing systems as sub-systems of head quarter’s internet marketing platform as asolution, in order to meet customer’s diversified need basing on the regional difference,thereby to perfect overall strategy for G’s internet marketing, then realize G and itssubsidiary’s marketing goal, and finally achieve the resource optimization and benefitmaximization of security enterprise group of G..