The Rural Tourism Project Development And Product Design Based On Diy

At present, the development of rural tourism in China is not mature, tourism product designing is still in the preliminary stages of development, lack of theoretical guidance of mature, lack of innovative design and deep processing; With the advent of the experience economy, small quantities of "flexible production" replacing the mass production of "Ford" has become a trend, tourists need more personalized, humanization of consumption to realize self, tourism practitioners must be based on the character of tourism demand of product design tourist; DIY is one of the origins of the twentieth Century60years in the western concept, with the popularity of the DIY, it and tourism combined degree has become increasingly high, in Taiwan and Japan travel with more representative, DIY based on rural tourism project has been the development of more successful and rich, but lack of research and application of carding, theory system.Based on above background of experience economy theory, theory of tourism demand theory, staged authenticity theory and flow theory, combing, summarizing the characteristics and trends of the village of DIY, compared with the city tourism and tourism, rural tourism has more abundant resources, more significant differences, can lower operating cost the characteristics, especially suitable for the development of DIY project. The use of DIY concepts and methods of the inevitable is an important means to solve domestic rural tourism and low level of homogeneous competition in a future period of time, has important significance to improve the quality and value of rural tourism. This dissertation draws the following results:(1) In the understanding of the relevant concepts and research foundation, proposed a new DIY "3D" theory. DIY experienced in the1D era (Do It Yourself) and2D (Design It Yourself) development, into the3D era, can the new interpretation of "Discover It Yourself". You think of DIY from three aspects:the first aspect, tourists from the view of the subject, DIY refers to both self-help, creative and find activities; the second level, from the object product, DIY expression is experience, education and display function; the third level, from the fundamental demand perspective, DIY emphasizes is the diversification and individuation.(2) In rural tourism project development integration of DIY "3D" theory, the development of DIY tourism system. Starting from the scenic tours, respectively the service reception and infrastructure of three systems, each project DIY "3D" were developed for self-service system based on the theory of creative system, and found the system, embodies the diversification and individuation demand experience, education and show the visitors DIY.(3) In the rural tourism product design integration of DIY "3D" theory, the design of DIY rural tourism product library. According to the different elements of resources, market demand and tourists perception of rural tourism product classification, DIY design, through the analysis of the typical DIY rural tourism products, understand the important value of application of DIY theory and rural tourism.