Sustainability Of Hangzhou Meijiawu Rural Tourism Under The Perspective Of Multifunctional

With the rapid development of economy and the rising of people’s living standard, organic as a combination of leisure agriculture and rural tourism, have sprung up all over the country widely Meijiawu rural tourism in Hangzhou is based on natural landscape environment and takes tea culture as the background which develops gradually into a destination of rural tourism. In addition, it is a protect area of west lake Longjing tea and also one of the major production base as well as a famous Hangzhou natural villages and tea culture leisure sightseeing tourist area. The development time of Meijiawu is not long, but the development speed is very fast. Meijiawu rural tourism can not only bring a considerable number of tourists and economic income at the same time but also some unharmonious phenomenon.In this paper, through on-the-spot visit hangzhou we crafted, a questionnaire to visitors and door, the field know present situation and existing problems of rural crafted, In a multi-functional agriculture and to the economic benefit, environmental benefit and social benefit of comprehensive evaluation and diagnosis, In order to found the factors that affect the comprehensive benefits, and puts forward the countermeasures for the sustainable development of rural tourism crafted and Suggestions, Also hope to be able to experience the development of rural tourism in other areas for reference.By about100tourists questionnaire and crafted40enterprises questionnaire survey, data analysis after the conclusion:We crafted in a considerable number of tourists and economic income at the same time, some not harmonious phenomenon:Management projects of a single, lack of features; The lack of management talent, service quality is uneven; Village order, soliciting phenomenon serious; Environmental capacity overrun, environment quality decline; Farmers flavour is insufficient, lack of cultural connotation; Longjing tea shoddy, trust crisis, such as agricultural flavor deficiencies, lack of cultural connotatio.These because of the rapid economic development bring a series of negative effects for hangzhou we crafted the sustainable development of tourism.