Strategy Of Secondary And Tertiary Cities In Jinjiang Development

Econo Hotel has developed into a mature Hotel. Jinjiang Inn management group launched China’s first brand of Econo Hotel in1997,named Jinjiang Inn. After several years of rapid development, some well-known international brands have launched economic chain hotel, and in the domestic many first-tier cities and second-tier cities, settled and accelerated the distribution and scale of expansion. When Econo Hotels gradually saturated at these areas, they have their development strategy on the central,western market,second-tier cities and third-tier cities.At present,Taizhou as the second-tier city, Econo Hotel devolpped slowly.Although the numble is large, but most of them do not form a brand,and for many are monomer hotels, lacking competitive advantage. Faced with this situation, the Jinjiang Inns of Taizhou is confronted with opportunities as well as challenges.There is an urgent need to find a suitable development path of their own.This paper first introduce the general situation of the Econo Hotels’development of our country,including background,competitive advantages and regional trend of development, and point out the current status of the development is expanded to the two or three line cities.Ihen specific analyse the Jingjiang Inn’development in Taizhou.Using PEST analyse the macro environment of Jinjiang Inns facing in Taizhou.And using SWOT analyse the strengths and weaknesses,opportunities and threats of Jinjiang Inns’development in Taizhou.After that draw corresponding inspiration.Then accordingly put forward the strategic choice of Jinjiang inns’development in Taizhou,including the overall strategic target and the choice of specific strategy.