An Analysis Of The Earnin Quality Of Jinjiang Hotel

With the deepening of global integration,the tourism industry has entered a prosperous period.As one of the three major sectors of listed tourism companies listed hotel companies in the entire tourism industry has a vital impact.In recent years,the study of profit quality has gradually become the focus of domestic and foreign scholars,but the research results on the profit quality of China's listed hotel companies are rare.The effect of profit quality on the market competitiveness of enterprises is particularly obvious,a good profit quality will inevitably promote the development of listed hotel companies in a better direction,but also plays a decisive role in the normal operation of enterprises.Designed specifically to Jinjiang shares as the main object of study,the writer fully reference the domestic and foreign advanced research in the field of thoughts,mainly on growth,stability,security index,profitability index and affordable cash index five aspects as the main starting point,to the deep study on the earnings quality of the enterprise,mainly used in the study of the transverse and longitudinal comparison method,with industry average and the enterprise itself as the main object of comparison,the enterprise profit more intuitive display quality.Inaddition,in view of the possible impact on earnings quality is the main factor of this problem,the author has carried on the deep research,mainly from the perspective of economic and cultural environment,network information technology environment,national policies,industry competition situation,main business competitiveness and the perspective of balance sheets and income quality etc were analyzed.The study found that the enterprise's development in the current situation is very stable,did not find the larger risk factors,profit ability is also very ideal at the same time,these are the analysis of the indicators of enterprise concluded,at the same time also found that the growth and cash protection indicators of Jinjiang hotel is not very ideal,need to draw the attention of the enterprise.When enterprises improve their profit quality,they can take government-enterprise cooperation as a breakthrough point to strengthen government-enterprise cooperation and promote internal and external strategic cooperation.Pay attention to the quality of management,improve the profitability of the company;Improve debt paying ability and reasonably arrange the proportion of assets and liabilities;At the same time,we must pay attention to the development of enterprise internal control,appropriately increase the investment of enterprises,as far as possible to provide the biggest guarantee for the safety of enterprise assets.As a leader in the hotel industry,if substantial progress can be made in the study of theprofit quality of Jinjiang shares,it will also play a certain role in promoting the development of the whole industry.