Business Plan On "NJGARDEN" Property Project

PG group diversification, mainly engaged in real estate development and real estate fundbusiness. This business plan is about the PG investment group intention to undertake the firstprojects outside the bohai economic circle. NJ garden residential and commercial real estateproject feasibility study report, including project environment analysis, market positioning,product positioning, price positioning, development plan, cost limit, pushing plate plan, riskcontrol, etc. The analysis results. Research aim to provide investment information to relevantcreditors, guarantee project to raise funds; On the other hand provide reliable decision basisfor investment project development.This business plan firstly introduces the historical background and motivations of projectdevelopment, then expounds the development plan: PG company will get\“NJ garden\” byway of equity transfer is residential and commercial projects development rights, through thethorough research, fully excavating project characteristics, given its cultural connotation, tobuild urban green, leisure life.Using\“five competition model analysis method\” and\“SWOT\” the project of thecompetitive environment has made the detailed analysis and comparison, think projectlocation advantages, environmental advantages, agglomeration advantages highlighted.Despite the potential entrants and existing competitor threats and price competition, but thearea is the demand of real estate. Through the differentiation strategy to avoid homogeneitycompetition, foster strengths and circumvent weaknesses, instead, to achieve the anticipatedgoal.Project total investment684.43million yuan, in addition to income tax), of which theinvestor self-raised250million yuan, bank financing,300million yuan, sales of capital returnfor135million yuan. Equity investment net cash flows (84065-59000),25065, ten thousandyuan is positive, the equity financial net present value1023769237yuan (69237-59000) isgreater than zero, the investment payback period of14months, the project is feasible.Sensitivity analysis shows that, the price is one of the important financial factors affectproject earnings, compared with the input, the price factor is more sensitive. Through thepolicy risk, management risk and market risk to take corresponding countermeasures, projectrisk controllable.Through the analysis thinks:\“NJ garden\” project had relatively higher yield, shortdevelopment cycle, the advantages of the controllable risk, conform to the requirements of thegroup\“rapid spike\” project, project is feasible.