| PG company is a diversified group of companies, business scope includes thedevelopment of real estate, real estate funds etc.. The business plan is a feasibility study reporton the development of PG company CC real estate project financing, including the analysis ofreal estate project of CC, the internal and external environment of market positioning, salesstrategy, cost control and financial planning and analysis results. Research goal is to provide aside project investment information for the relevant creditors, more effectively to completethe project financing; on the other hand, provides the reliable basis for the PG company CCreal estate project development and operation.This business plan introduces present situation of PG company and DL real estate and toobtain motivation of local block, then introduces the development scheme: PG will get the CCproperty through auction, and hope that through the successful operation of CC real estateproject become PG companies to enter the DL real estate market on stone. CC real estateproject will rely on the DL Development Zone shipping service cluster, modern industrialzone, coastal tourism, marine equipment, automotive electronics and other industrial clusteras a platform, establish company and project brand, leading the DL Development Zone youngwhite-collar green, healthy life.The plan by the five forces competitive model to analyze the competitive environment ofCC real estate project method and the advantage, disadvantage, opportunity and risk analysisin detail. Analysis shows that CC real estate projects with regional advantage and advantageof agglomeration, but because the region is the new development zone and therefore moremature urban face price weakness, existing competitors pose a threat to its target clientdemand, can seek competitive differentiation through the depth of excavation, in order toensure the successful operation of the project.The business plan, financing, is expected by the PG company invested679950000yuan,of which PG company plans to raise238000000yuan, bank financing of300000000Yuan,sales and investment141950000yuan. According to the analysis of profit and loss balance,the project break-even point in522073800yuan, sales load conversion was63.5%, indicatingthat the project has a larger space for price adjustment. Net cash flow of project is greater than0, the financial net present value, internal rate of return of28.18%is greater than12%, theproject is feasible.The plan by the five forces competitive model analysis of competitive papers on the CCestate project method and the advantage, disadvantage, opportunity and risk analysis through sensitivity analysis and risk analysis, the main factors related to project income for sales price,the price change has a great impact on the project profit situation; the main factors affectingthe project risk, policy risk management risk and market risk, so the difference of reasonabledesign, product introduction timing, and its main competitors, can avoid the project risk.The plan through the analysis of the data operation and the impact of the project of thecomprehensive evaluation, think the advantages of CC real estate project of PG companydevelopment with investment returns high, operation cycle is short, the controllable risk, theinvestment is feasible.The environment is analyzed in detail. Analysis shows that CC real estate projects withregional advantage and advantage of agglomeration, but because the region is the newdevelopment zone and therefore more mature urban face price weakness, existing competitorspose a threat to its target client demand, can seek competitive differentiation through thedepth of excavation, in order to ensure the successful operation of the project. |