A Commercial Plan Of The DJ Project

The business plan is developed through the finance projects DJ of corporate JL, in orderto adequately provide project informations for the relevant creditors. The plan will carry outthrough debt financing to raise some funds for the operation of the project; at the same time,the business plan developed for corporate JL project DJ will analysis planning, marketingstrategies, cost control and financial analysis of the project et al. it provides the necessaryreliable basis for the successful operation of the project.Corporation JL is a diversified group of companies, including real estate development, IT,culture and education, restaurant. This paper begins with a business plan about thedevelopment of the background and motivation, followed by the development of the program:JL will obtain the land through the auction for the development of DJ projects, and plans toinvest this project in order to develop DJ project into a high-end single-family villasLongChuan City real estate. DJ project will rely on the LongChuan ancient town of thousandsof years as a platform to establish the company and project brand to lead a new life of Green,Health in LongChuan.The plan makes a detailed analysis of the competitive environment through MichaelPorter’s Five Forces model of competition analysis and SWOT analysis of DJ project. Theanalysis shows that DJ project not only has a regional advantage, environmental advantagesand agglomeration advantages, but also has the price disadvantage faced by potential entrantsand existing competitors which pose a threat. However, competition can be differentiated toplay up strengths and avoid weaknesses. In general, it will do more good than harm.This article will also take fund-raising plans and financial indicators as the focus ofanalysis. In the plan, JL expects a total investment of126,980,000yuan, of which30millionyuan will be used to purchase of the land of the DJ project, and the remain as operating costsfor the project. JL company plans to raise80,000,000yuan, and the remaining46,980,000yuan we will resort to the banks and other creditors financing, and rents of shopping center ofJL and the proceeds of a sewage treatment plant will provide as collateral security. Aftercalculation, if the project develops successfully, JL will obtain the actual net profit of47,700,000yuan, and the payment from the investment rate of net profit is59.7%, then therevenue will be much higher than the market average.Through the Sensitivity Analysis and Risk Analysis showed that the income is the mainfactor related to the sales price. The price changes in the status of the project have a greatimpact on profits; the major factors impacting the project risk are as followed: the policy risk, management risk and market risk. Generally, by taking appropriate measures, the risk iscontrollable and will not pose a threat to the project.After detailed analysis of the effects of various parameters related to the business plan,we conclude that the project developed by JL, which has merits with high return, short-cycle,and risk controllable. So the investment is feasible and profitable.