The Study On Cold Chain Logistics Cost Control For Yum! Brands, Inc.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largestrestaurant company in terms of system restaurants with over35,000restaurants inmore than130countries and territories. Yum! is ranked#201on the Fortune500List with revenues of over$13billion in2012. The Company’s restaurant brands-KFC, Pizza Hut and Taco Bell-are the global leaders of the chicken, pizza andMexican-style food categories. Outside the United States, the Yum! Brands systemopened over five new restaurants per day, making it a leader in international retaildevelopment. The Yum! system is comprised of company-owned restaurants （about20%of the system） and franchised or licensed restaurants and operations （about80%of the system）. Yum! Brands does not own or operate its franchised or licensedunits.This food giant is stepping up its distribution chain in markets. Yum Brands hasa world-class logistics and distribution center. However, logistics as the KFC、PizzaHut and Tacobell, Yum! Logistic reasonably arrange transportation reducedistribution frequency and deliver during closure time to realize the goal of costcontrol effectively, pointing a meticulous and thorough way of cutting down thelogistic cost.The first part is preface, focuses on the background, significance, items, andtechnique of research, providing this paper with a sound theoretical basis for laterstudy.The second part, emphasizes on the present situation of cost management inYum!.This part gives the breif analysis of cold chain logistics cost, discussed the restraining factors in cold chain logistics development, describes the necessity andfeasibility on cold chain logistics cost mangement, established a theoreticalfoundation for article.The third part, mainly introduced the cold chain logistics cost control and animproved optimization strategy for Yum! Brand, provides the details onappraisement, the marketization degree, the inventory management optimization ofcontrolling logistics cost, foundation construction, integration relationship betweenupstream and downstream, supplier management transparency.The forth part, lists cost control measures of cold chain logistics, it’s the keypoint of the whole paper. In this part, puts forward the optimization measures oncontrol problems which are still existing right now on cold chain logistics in Yum!Brand.