The Cold-chain Logistics Cost Control Of Jingdong

In recent years,with the development of electronic commerce in our country,electronic commerce enterprise’s goods and services have been involved in every aspect of our life.Fresh is the blue ocean of electronic business enterprise field,which is not easy to possess.Fresh areas of e-commerce is not easy to develop,because of its high logistics costs.Fresh products need cold-chain distribution,different from the traditional logistics cost control.How to control the cold-chain logistics cost and expand the blue ocean market,is a problem of electricity enterprises pay special attention to.The research of this paper is aimed at the cold-chain logistics cost control problems and the case analysis.On the analysis of the case on the basis of cost control thought and put forward relevant countermeasures.Based on the research for the cold-chain logistics cost control of Jingdong with the theory of value chain and supply chain management theory and Ballow’s two-dimensional decision-making model,through to the real data collection and relevant analysis of the objective facts,points out that the cold-chain logistics cost control problems of Jingdong,then based on the reason analysis to put forward the corresponding measures.A study on literature articles will be the first step.The study is about the domestic and foreign to the cold flow logistics and electronic business enterprise logistics cost control,and decide the research orientation and the basic structure.Foreign research mainly focuses on the choice of logistics mode for electricity performance impact on enterprises’ logistics cost.Domestic research is mainly aimed at the cost of analysis,and puts forward Suggestions on logistics cost control problems.But for the new branch of cold-chain logistics research system is not enough.They doesn’t take into account the reality of our country’s electric business enterprise development,the study of them unable to break the shackles of cold-chain logistics cost high electricity enterprise.This article will then define the concept of cold-chain logistics cost,points out its differences with general logistics cost.Secondly presents the analysis of the theory of value chain and supply chain management theory and Ballow’s two-dimensional decision-making model to study on the logistics cost control problems.After the introduction of Jingdong,based on analyzing the current situation of Jingdong cold-chain logistics control,from the cold-chain logistics hardware equipment,software system,the management mode and the existing system exposed to the cold-chain logistics cost control problems.To the proposed problems,combining the basic theory of cold-chain logistics cost control,discusses Jingdong cold-chain logistics cost control problems,from the enterprise internal and external two aspects analyzing the deep reason of the cost control problems.From two aspects of internal and external analysis of the deep reason of the cost control problems,mainly is the enterprise internal lack of advanced cold-chain logistics hardware facilities and equipment,lack of perfect cold-chain cost information system,the lack of effective means of return of the cost control,lack of cold-chain logistics professional talents,the lack of effective cooperation with the third party logistics;Enterprise external cold-chain logistics technology is still in development stage,there is a big gap compared with international advanced level,low degree of marketization of cold-chain logistics,lack of professional cold-chain logistics enterprise,cold-chain logistics in China started late,lack of the relevant industry standards and market supervision.Then according to these reasons,combined with cases of Jingdong case experience thinking,put forward electronic commerce enterprises to improve the cold-chain logistics infrastructure construction,improve the information level of cold-chain logistics,solve the return logistics cost and service problems,to strengthen the construction of cold-chain logistics talent,strategic cooperation with the third party logistics.In terms of the external environment,should attach great importance to the development of technology and guide the cold-chain logistics,encourage and support the development of the third party cold-chain logistics enterprises,improve the cold-chain industry standards and market regulation.Facing the problem of electricity fresh market that has a high logistics costs,the most effective also the most fundamental way is cost reduction.Through the compression cost share is not only can strive for greater profit space,but also can promote the sustainable development of e-commerce enterprise and its related industries.Provide enterprises with sustained competitiveness for the businesses to keep competitive advantage in the international market.The paper discuss electricity business enterprise of cold-chain logistics cost control problems by taking an example of Jingdong,in order to provide the opinions of the widely used to cold-chain logistics cost control problems of e-commerce enterprises in our country and enrich the relevant theories.