Construction Of B2C Project Of Hunan Chengxun E-commence Company

In recent years, with the rapid development of e-commerce, more and moreconsumers begin to pay attention to the online shopping market and try to buy thingsonline. The scale of the global market of online shopping has been greatly increased,and more and more e-commerce sites have appeared. The competition in thee-commerce market has become very fierce. Hunan Chengxun E-commerce Companyplans to enter the field of B2C and strives to achieve a breakthrough. However, thecompany has to consider the question of how to set a proper orientation as per the localconditions and its current operation situations.Based on the actual practice of Hunan Chengxun E-business Co., the marketscenario of E-Shopping of current Sino-US BC(Business-to-Customer e-Commerce) issystematic analyzed in the paper. The market position of Foreign Trade B2C+Made inChina+World Market is defined to build a world first class platform of Foreign TradeB2C E-business. The opportunity, threat, advantage and disadvantage of enterprises isanalyzed with the SWOT analysis method. Based on it, the project proposal of thecompany incl. the company organization and structure, investment proposal, profit-making mode and web construction is map out. In order to assure the effectiveimplementation of the project proposal, the key points and focus are given in the fieldsof capital chain, supply chain, capital safety, prevention of credit card fraud. Theoperation process, operation plan, sales, operation and product strategy of the projectare figured out in this paper. The economic benefit and social benefit of the project isalso analyzed and evaluated.This paper has give some guideline to the enterprises in the constructive projectproposal in the field of technical innovation, application of advance internettechnology for the purpose of turning the retail of Foreign Trade E-Shopping into thenew internet economy of low cost, rapid operation. In the severe market competition inorder to generate economic and social effect with high value. The study in the paperprovides small and medium size firms entering E-Business with some referencethinking.