Research On The E-commerce Distribution Mode Based On Convenience Store

According to some reports, recently B2C have dominated the whole network shopping market about36.8%in China. Because of this, many enterprises have involved in the B2C business and thousands of web sites have the function of E-commerce. However, the ability of the internal management and the supporting services system could not compete for the need of the company. Besides these, logistics distribution system, after-sale service and customer service system, the internal management system of enterprise also have many disadvantages. Meanwhile, in modern society, besides the supermarkets there is also has another economic form. And this is the Convenience store. However, in the environment of the rapid expansion of Convenience store, many Convenience stores could not make profits. The reason is that most of the Convenience stores just sell goods instead of goods and service. However, in the developed country, Convenience stores also serve as the point of E-commerce distribution network. Through this model, the problems such as the not convenient receiving, the bad returned logistics in the E-commerce can be solved.Firstly, in this paper, we make some background analysis about the development situation of E-commerce and Convenience store. At the same time because of the product structure is not appropriate so the Convenience stores could not make large profit in China. In a word, E-commerce and Convenience stores should join together. Secondly, in the basis of the study of other scholars, we make a summary about the evolution process of Convenience store and the current situation of distribution mode of E-commerce. Meanwhile, we also analysis the study about the E-commerce distribution mode based on Convenience store. And the focal point of the paper is infrastructure, information system, Delivery ability. According to the above analysis, we put forward the method of constructing the distribution mode based on Convenience store. In the end, we make a practical application of this distribution mode in Beijing.This paper includes21figures,4tables and54references.