Research On Development Strategy Of Hunan Xiangfeng Chemistry

The chemical industry would have a rapidly development according to the rise ofdomestic economy, chemical industry has a bright future in our country. The boom ofthe domestic economy is the basis of the development of chemical industry, while theopen market attracts more and more corporations participate into the competition,therefore the competition become more and more fierce. Corporate strategy directs thefuture direction and long-term target, in the fierce market, research and analyzessystematically for the Xiangfeng Company strategy and decide what the businessesXiangfeng should develops and what the businesses Xiangfeng should give up.Therefore make the strategy that suitable for Xiangfeng Company. A suitable strategyis useful for insisting company obtain the competitive advantages among thecompetitors and development constantly. What is more, a suitable company wouldhelp managers find and understand the status of the company, explore the internal andexternal opportunities and resource of the competition, improve the core competitionof Xiangfeng Company.This paper analyzes the internal and external environment of XiangfengCorporation, from the angles of politic, legal, economy, society and technology, thereare several advantages and disadvantages for the Xiangfeng Corporation. The industryenvironment is also discussed, the chemical industry has a bright future in thelong-term period. The capabilities of organization, human resource, marketing,technology are analyzed carefully in this paper. According to the analysis above,SWOT method is used for concluding the strength, weakness, opportunities, threatenof Xiangfeng Corporation. The strength of the company is relatively high marketshare, reputation, and cost advantages. The weakness includes lacking of policysupport, human resource management and so on. The opportunities are high demandand threaten includes the pressure of environment protection, new competitors and soon. With the comprehensive analysis of this corporation, this paper suggests thestrategy, mission, location, strategic mode. The tactics of strategic implementationinclude rebuilding effectively organization, adjusting the policy, improving the levelof human resource, exploring the marketing system, cultivating corporation culture.At last this paper issues the tactics of assessment and feedback for the effect ofstrategic implementation.