Research On Planning And Implementation Of Financial Strategy Of Seheart Watch Corporation

The external economic environment that enterprises face is fast changing, and strategic management practice is paid close attention to by enterprise’s administrator day by day. How to utilize enterprise resources effectively, it is strategic to make the financial affairs in conformity with enterprise’s external environment condition, have already become the significant task that enterprises have survived and developed. But, the financial strategy formulation certainly is not the symbol which the enterprise succeeds, but only represents a good beginning, To effectively implement the financial strategy which the enterprise formulates is only the key which the enterprise succeeds.Management Game (MG) simulates a typical multinational competition environment. Each company in this simulative environment manages the marketing, production, finance, R&D, etc. Students" manage" a multinational incorporation in a competitive environment to learn how to establish and implement incorporation strategy collaboratively under time pressure in the uncertain environment. This dissertation is written with the information based on the financial strategy part of Seheart Watch Corporation in the simulation.Seheart Incorporation of author participating, one of the dummy companies that participate MG, is an international company whose mother country is USA. It sets up the manufacturing, researching and developing bases in America and China. The wristwatch of high or middle grade is the main product and sold to six countries of three continents including advanced and developing countries. On the basis of the management from2008to2010simulated by Seheart Incorporation, the article expatiates the establishment and implementation of financial stratagem in the process of the enterprise management, including financial strategic environment analysis, establishment and adjustment of financial strategies (including financing, investing and the stock dividend etc)and along with the implementation and appraisal of financial stratagem etc.