An Optimization Design Study On Organizational Structure Of Jinma Group

The main function of organizational structure is to carrier and support business operations. The development of organizational structure is dynamic, and the main purpose of the development is to expand and improve the business continuously. During the organization expanding their business, a functional management system is required. A functional management system can help organization effective and efficient to manage their key resources to create synergy. This is the only way to win the completive advantage for long term. Jinma Group is a company that transforming themselves from traditional organization to real estate developer. During the period, the original organization structure is hard to support the business anymore. Therefore Jinma require improve or rebuild their organizational structure.This article will focus in organization structure and key issues about Jinma Group, and it will be based on related theories of organizational structure and management system. In the main body will be discuss how to improve the organization structure of Jinma Group by analyzing external environment, key resources and organizational strategy etc. This organization structure improving action will included modify the organization structure, function department setting, job duty and responsibility, management system and the protocol of management. In the end of the article, the new organization structure will be evaluated by effectiveness and satisfaction of the employee.According to this study of Jinma Group organizational structure, it will come out a set of functional organizational structure tool and method. It can be helpful for the other group companies in the growing period.