Research On The Information Service Of State-owned Commercial Bank Portal Of Our Country

Facing to the impact of foreign banks which have abundant capital strength andexcellent management experience, domestic banks have felt the enormous pressure ofcompetition. The competition between banks is not limited to the traditional servicecompetition, gradually developing to a higher level of competition.Portal website as aprovider of information services, the competition between the website information servicequality become a new trend of the commercial banks.This paper mainly used the method of literature analysis, internet survey, comparativeanalysis, statistical analysis, summarized method, such as researching methods and means,through the internet survey on the information services of China’s four major commercialbanks portal, then summarize the results analysis. In the process of investigation andanalysis, it summarized the main problems about the state-owned commercial bank portal ofour country: information classification is not standard; user comments response platform isnot perfect; network innovation consciousness is low; interactive services on the web siteneeds to be promoted. Then it puts forward the countermeasures for each kind of problem:using scientific classification;improving the user comments response platform;innovatingthe network information service; strengthening the interactive services of website.