| With the rapid development of modern information technology,the internet plus era has been concerned by the whole society,information and intelligence will become the focus work of all the sectors,government departments and enterprises pay great attention to the development of information technology,and invest a lot of money to the construction of electronic information resources.the development history of the construction of electronic information resources has experienced several decades,but whether the construction of the electronic information resources has achieved its expected goal,and whether has a positive effect to the function of enterprise,it is a question deserve the careful study.Under this background,this paper takes the commercial bank portal website as the research object to evaluate the influence of the network.The network influence of the commercial bank portal website evaluate the utilization degree of the information resources,the network influence more greater,information resources are more likely to be found and used by the public.By evaluating the network influence of the commercial bank portal website,revealed the utilization of the commercial bank portal website.In this paper,summarized the definition of network influence.the research methods,theoretical development and research tools of network metrology are reviewed.Then,the quantitative evaluation method of network influence of the commercial bank portal website is summarized and analyzed,lay a theoretical foundation for further research,the related concepts of the commercial bank portal website are introduced.The working mechanism and algorithm steps of analytic hierarchy process are deeply analyzed.at the same time,based on this,construct the comprehensive evaluation model of the commercial bank portal website network influence,in this model,the flow index,visibility index,link index and content index is considered.The characteristic of this model is that it not only considers the objective index of information resources,but also has a subjective index based on content analysis.It can effectively avoid the deviation of evaluation results due to the data error of the objective index,and further apply this comprehensive model to the evaluation of the network influence of the commercial bank portal website in China,the weight of each evaluation index is determined by the analytic hierarchy process,and under the premise of the grant questionnaire and the use of third party tools to collected data,obtained the ranking order of the network influence of provincial government portal website in China.Then based on the analysis of the evaluation results of the network influence of the commercial bank portal website,put forward several measures to enhance the network influence of the commercial bank portal website,include the financial support,planning management,publicity and promotion,rich content,search engine optimization,integrated construction,humanized service and other strategies. |
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