Research On The Operators’ Strategy To Enhance Performance Of A Communication Co,LTD

China Mobile changes life. Development of mobile communication technologyhas been bringing about changes with each passing day to people’s lives. It has alsopromoted interpersonal communication and information exchange. With rapiddevelopment of domestic mobile communication technology and the explosion ofdemands for mobile communication, Sichuan A Communication Co,Ltd in MianyangBranch. gradually grew up into the core local communication operator.Since the establishment of China A Communication Co,Ltd in Mianyang Branchin1999, it has enjoyed fast growing operating incomes and scale of customers.Particularly after the "Wenchuan Earthquake", with its own advantages, China ACommunication Co,Ltd in Mianyang Branch achieved further growth in operatingincome because local customers’ needs for communication rose sharply during theprocess of disaster reconstruction. However, as the "post-disaster reconstruction"progressively completed,3G permit of Mianyang competition is increasing and marketstatus is changing in Mianyang area.Currently.China A Communication Co,Ltd inMianyang Branch faces many problems such as weak income growth, tight race forcustomers and high local mobile phone penetration rate. As a state owned enterprise,we are held responsible for the benefit of shareholders, staff and customers. We shallcontinue to realize growth of the company and its operating income. Consequently, itis worth deliberating how to promote the operating income at present.Considering the practical situation of Mianyang, this article studies the necessityof operating income promotion. It can provide reference for similar State-ownedenterprises on how to promote operating income. After analyzing internal and externalenvironment, market demands and supervision on communication, key factors ofincome promotion are determined and major tasks to be done in the next phase aredefined. In terms of drawing up strategies, this paper researches on strategies assisted bymarketing tactics. It elaborates on strategic goals, concepts and measures of promotingoperating income. giving a systematic elaborate on the next move in the marketing ofproducts, pricing, channel, advertising, service, promotions of strategies. China A Communication Co,Ltd in Mianyang Branch marketing tactics on products, pricing,channel, advertising, service and sales promotion in the next stage are analyzed in asystematic way.This article can be a useful reference to similar State and provincialtelecommunication operation enterprises. Meanwhile, it may also offer an example onimproving enterprise efficiency for State and provincial companies under largeState-owned key enterprises working in power systems, oil system, radio system andpostal system.