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Research On Marketing Strategies Of Jingjiang Crab Soup Packets

Posted on:2014-09-01Degree:MasterType:Thesis
Country:ChinaCandidate:H J SunFull Text:PDF
GTID:2269330422467422Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Crab soup, Jiangsu Province of the Intangible Cultural Heritage, one of China ’s fourfamous spot, known as the "magic bun," diet has a profound cultural heritage, by the"DISCOVER" Discovery Channel, CCTV three sets of " Happy China", CCTV9sets"Across China " and " China on the tip of the tongue " and many other mainstream mediafocused advocacy, follow-up reports. People’s Daily, China Food Newspaper, Hong KongCommercial Daily newspaper more than forty years, China Central Television, CentralPeople’s Radio and other news media publicity over about ten Jingjiang soup. Manycelebrities are attracted Jingjiang tasting crab soup, Comrade Jiang Zemin has twice highlyJingjiang Crab soup. However, due to Jingjiang soup of raw materials, product shelf life,production processes and marketing model and other factors, and always stay in the handsof the workshop-style primary, now make sales, shop sales situation, have not been ableas Tianjin "Goubuli " Yangzhou "Fuchun bun, Nanxiang " dumplings ", as the formation ofindustrial clusters.The topics of Crab soup sales from Jingjiang current situation in Hong Food Co.,Ltd., Jiangsu still break through the traditional industrial technology, based on theJingjiang soup industry to study the existing marketing strategy, summarize the problemsand reasons for its existence; Secondly, the industry status quo, competitive opportunities,marketing opportunities, consumers and conduct research on the Jingjiang Crab soup foraccurate market positioning; Finally, the analysis of the international chain restaurantgroup, the domestic rice frozen food company’s marketing strategy, designed to meet thecarding Crab soup Jingjiang development marketing strategy with a view of Jingjiang Crabsoup industry bigger and stronger, and even showed explosive growth play a role in thereference.
Keywords/Search Tags:Crab soup, marketing strategy, planning
PDF Full Text Request
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