Reserach On Marketing Strategy Of Freeze-Dried Tremella Soup Products Of HXN Company

In the new era of rising demand for healthy consumption,HXN company is also actively thinking about and exploring the new development direction of healthy food.In recent years,various instant and non boiled tremella soup brands have sprung up in the Chinese market,such as Fangjia Shop,Sheng’er,Laiyifen,etc.Because of the early development of brand,large enterprise scale,advanced technology,and under the guidance of the innovation strategy of food and medicine homology,it will deeply integrate food tonic,health and health preservation,and bring more healthy products to consumers at the same time,It also opened a new version of the health industry in the industry.Therefore,compared with other products,this product has a certain competitive advantage in this field.However,with the increasing competition in the leisure food market and the steadily increasing demand for consumer health,imagine that HXN company’s freeze-dried Tremella products are facing fierce competition and marketing barriers in the same industry.The marketing ability of freeze-dried tremella soup products also needs to be improved,HXN company needs to formulate marketing strategies that are suitable for product development.This article is based on the above background,in the research and collation of marketing theory and relevant literature at home and abroad,the marketing situation of the freeze-dried tremella soup of HXN company was introduced,the existing problems in the marketing of the freeze-dried tremella soup of HXN company were analyzed and summarized,In-depth analysis of the marketing environment and competition,completed the selection of the target market and market positioning of the product,and proposed the marketing strategy of the product from seven aspects based on marketing theory: In terms of product strategy,should refine the product categories and upgrade the product rejuvenation with market demand orientation.In the pricing strategy,the price system should be optimized and the market guide price should be further implemented according to the product positioning.In terms of promotion strategy,should carry out special sales promotion and promotion through social media marketing.In terms of channel strategy,need to integrate online and offline channels and optimize emerging channels.In the personnel strategy,improve the professionalism of marketing staff,improve the staff assessment and incentive mechanism.In the service process strategy,set up customer service hotline,and continuously optimize the service process and business functions.In terms of tangible display strategy,to optimize the offline store experience.This report will provide reference for the marketing of HXN company’s freeze-dried tremella soup products,help the company out of the current sales dilemma of freeze-dried tremella soup products,give full play to its advantages and obtain a larger market share and economic benefits,and also expect this study to have some inspiration and reference for the further development of other enterprises of freeze-dried tremella soup products.Finally,it provides strategic implementation plans and safeguards for the effective implementation of product marketing strategies.